The Billboard Capitals of the World
Times Square and Piccadilly Circus are two of the most popular tourist destinations in the world. People come for the entertainment, the billboards, and often to see what all the fuss is about.
Billboards are one of the main attractions in both places. Some of the biggest companies in the world pay millions to advertise on the billboards because they know that the number of people they are reaching on a daily basis makes it worthwhile. It’s amazing that a billboard costs $23 million in Times Square, and calculating ROI on such investments must be difficult for companies. However, when you consider that over a 100 million people walk past the billboards in Times Square every year, the high cost starts to make a bit more sense.
Both of these places have a long history of billboard advertisements and the areas are filled with a variety of options for entertainment. Money talks in these areas, and the marketers who are paying a lot of money to feature on the billboards, are reaching an increasingly affluent clientele.
This info-graphic from Sign A Rama Toronto takes you through the history of both Times Square and Piccadilly Circus, discusses the history of the billboards in the areas, and provides a glimpse at what the future might hold for the billboard capitals of the world.
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